tristan laurens bernard
French-Italian born in Pakistan, I was raised throughout Asia and spent most of my younger life travelling the world, living in over a dozen countries and experiencing dozens more.
Following high school in Paris and a degree in marketing, I started my career as a hotelier, after having graduated from the Lausanne Hotel Management School (EHL) in Switzerland, with a focus in corporate strategy.
I went-on to co-found and head the operations for Hotel IQ International, a global Hotel Consumer Auditing company specialised in consulting, assessing and training on operational standards for hundreds of luxury chain and boutique properties around the world.
I then returned to my earlier passion of photography, spending the next years teaching myself the tradecraft and honing my skills, developing my photography practice into a top-tier visual media producer that now encompasses a wide variety of commercial photography specialisations which include:
Automotive & Yachting
Corporate & Industrial
Fashion & Beauty
Food & Beverage
Gem & Jewellery
Hospitality & Interiors
Product & FMCG
My photography is all about detail, precision and storytelling. And in this digital age, it’s become a balance between the production ‘photo-technics’ as much as the post-production itself.
Because of that, my work is a combination of both photography and digital art - I tend to view myself more as a digital artist with a camera rather than a traditional photographer – and this has contributed to defining my visual style as something instantly recognizable by viewers, clients and peers alike.
In conjunction with that, and combined with my previous career’s experience & know-how, my practice also successfully encompasses visual consulting, corporate identity & brand consulting, as well as visual marketing strategy.
My expertise comes from that blend of knowledge and experience in the fields of marketing, corporate strategy, international luxury hospitality consulting, high-end commercial photography, and visual & brand consulting.
No matter the project, no matter the photoshoot, that's the bare minimum of what I bring to the table every single time - in photography we have a saying "you're only as good as your next shoot": every new shoot benefits from the experience gained upto that point, and my next shoot always needs to look better than the last.
