Potential guests hail from every corner of the planet and in most cases, their first critical impression and initial selection of their upcoming Hotel / Resort booking is made through photography, as seen on a property’s website, social page, or brochure.
Photography is the de facto Marketing medium that translates the Hospitality Product and the expected Hospitality Experience. At similar features, price and value, photography is one of the key differentiating factors that will assist potential guests in determining their choice for their upcoming stay.
High-end hospitality photography delivers deeper impact, thus attracting and capturing an even greater audience. It draws these potential guests into the picture, for them to picture themselves already ‘being there’.
Once that connection has been made, the preferred choice of stay is established.